Type of project: 
Case Study
Involved Institutions: 

Projektpartner: Guldborgsund Kommune, Sønderborg Kommune, Landdistrikternes Fællesråd (Koordination), Wirtschaftsförderungsagentur Kreis Plön GmbH

Netzwerkpartner: Stadt Fehmarn, Kreis Ostholstein, Landsbyhøjskolen Fåborg-Midtfyn, Ærø Turist- og Erhvervsforening.

What is this project about?: 

Tourism is a strong growth world-wide business, where there is still a huge untapped potential in Denmark and Germany. Tourism is often regarded as one of the major business potentials for rural areas and outlying areas that have been challenged by relocation, job losses and fewer activities locally over several years.

The overall goal of Case Study tourism is to establish knowledge and methods for strengthening micro-tourism in rural areas as well as the exchange of experience about experience across the border. The various Case Study partners cover areas from strategic development to the more operational level. The current Case Study partners benefit from the different structures and working methods of the individual Case Study partners, which brings a great deal of benefit to the collaboration.

Expectations for the mutual benefit of the Danish-German cooperation in this CS concern:

• Exchange of knowledge about rural tourism - differences and similarities between countries

• Exchange of methods for involvement of communities and businesses

• Developing strategies for how local communities and small businesses can think of tourism in the development of their area / business

• Exchange of experience across the Danish / German border.

At present, the following Case Study partners: Guldborgsund, Sønderborg, Coordination, Wirtschaftsförderungsagentur Kreis Plön GmbH. The following Network Partners participate: Stadt Fehmarn, Kreis Ostholstein, Landsbyhøjskolen Fåborg-Midtfyn, Ærø Turist- og Erhvervsforening.


Tourism is a vital growth industry for rural areas. There is a large untapped growth potential in the smaller destinations outside the major cities and here the microturism companies are crucial. The micro-tourism can help boost tourism outside the major destinations and make the area more attractive to tourists for longer or recurring stays.
Experience from the project shows that microturism lacks an overall framework for development. The following 10 recommendations are therefore an attempt to simplify a great deal of microturism to some concrete frameworks and steps for the development of microturism. In practice, the work must be organized to suit the individual micro-destination. The 10 steps must therefore be read as a checklist that can be used to plan future initiatives.


Micro-tourism is supported by smaller tourism companies in smaller destinations outside the major cities. In the project Benefit4Regions, there is a focus on microturism outside the major cities based on experiences and services from networks of small, local companies and / or associations.
So in short: Micro-tourism is borne by micro-businesses at micro-rural destinations.

Der skal indkaldes til case study møder en gang per kvartal, og møderne skal ligge på skift i Danmark og Tyskland.

Alle møder indklades via mail, og alle indkaldes til alle møder både projekt partnere og Netværkspartner.
Det skal forsøges at afholde møderne hos netværkspartner således at disse delatger. 

Til alle møder skal alle deltagere skrive under på en deltagerliste og alle dokumenter, præsentationer, deltagerliste, billeder, referater ligges på Moodel således at dette altid kan findes.