Programm: 
Interreg a

Demographic change and limited public finances endanger the accessibility of services, goods and social life in remote and rural areas of the Baltic Sea Region (BSR), contributing to an ongoing process ofperipheralisation. In this context it becomes increasingly difficult for regional and local authorities to ensure individual "people-to-service" mobility (i.e. enabling inhabitants to reach services and public goods) as publictransport options are thinned out and services are concentrated in urban centres which are difficult to reach for villagers. At the same time, services which rely on mobility (e.g. home care, delivery services), i.e. "service-to-people" mobility, are becoming difficult to sustain in sparsely populated regions. Furthermore, there are problematic patterns and structures of mobility that aggravate the situation: Mobility is often sector-specific andpurpose-oriented (delivery, welfare, public transport etc.), and there is usually no sound concept for coordination of different mobility options, involving both transport operators and service providers. MAMBA aims toaddress these issues by giving both dimensions, people-to-service and service-to-people mobility, a new perspective through improved integration of mobility structures. To this end, different forms of regional and local“Mobility Centres” (MC) will be created in nine regions throughout the BSR that are all affected by demographic change, austerity and other socio-economic challenges. Based on specific mobility needs in theseregions, the MCs will integrate existing mobility options by introducing enhanced management capacities in transport administration, providing digital and non-digital information systems for residents, creatingplatforms for public and private enterprises to pool transport services and facilitating cooperation between public transport actors and service providers. Selected new mobility solutions (e.g. rural carpooling,fleetsharing or mobility as a service (MaaS) will be initiated by the MCs as pilot actions. The transnational MAMBA partnership will exchange knowledge and test and evaluate different operational concepts for MCswhich are transferable to other regions. These will be promoted to public authorities, transport and service providers through a publicly accessible knowledge database and a “rural mobility compendium”. As theinvolvement and commitment of residents is paramount for the sustainable success of innovative mobility solutions, MAMBA partners will monitor the acceptance of services provided or facilitated by the MCs.Furthermore, MAMBA aims to promote residents' participation in rural mobility design and to strengthen civil society by compiling a “manual for self-organized mobility” directed at grass-roots mobility initiativesthroughout the BSR. The findings regarding legal, economic and sociocultural barriers are also pointed out to policy-makers at the regional and national level with a guidance document

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