All problems within agri-environmental projects are communication problems, even those that don't seem to be. Practical problems can be resolved by having:

> the correct information
> the right contacts to get advice
> open communication with an agro technology company

These are all kinds of communication.

What is communication?
Communication is a two-way exchange of information between participants, where all participants are able to interact, share and give feedback.

Different professional backgrounds:

Agri-environmental projects involve collaboration between stakeholders who come from different professions such as farmers, farmers-advisors, policy-makers, governmental officials and scientists.

Stakeholders from different professions have different professional backgrounds and professional cultures. Every profession has their own:

> Mind-set and attitude
> Priorities
> Ways of approaching a problem
> Professional working language

A professional working language is adapted specifically for use within that profession, to communicate with colleagues regarding work related topics.

Differences in the way we all work and communicate, often cause small problems between different professional groups, such as:

> Misconceptions about a stakeholder group
> General misunderstandings
> Lack of respect and trust

Small problems add up and can result in the following major communication challenges:

> Language barriers between different professions
> Poor relationships between stakeholders and other professions
> Language barriers and poor relationships between scientists and other stakeholders

Professional cultural differences plus an ingrained top-down mind-set can lead to:

> Traditional top-down roles that don’t suit bottom-up projects
> Problems relating to policy and legislation