10 STEPS IN DEVELOPING OF MICROTURISM
Tourism is a vital growth industry for rural areas. There is a large untapped growth potential in the smaller destinations outside the major cities and here the microturism companies are crucial. The micro-tourism can help boost tourism outside the major destinations and make the area more attractive to tourists for longer or recurring stays.
Experience from the project shows that microturism lacks an overall framework for development. The following 10 recommendations are therefore an attempt to simplify a great deal of microturism to some concrete frameworks and steps for the development of microturism. In practice, the work must be organized to suit the individual micro-destination. The 10 steps must therefore be read as a checklist that can be used to plan future initiatives.
WHAT IS MICROTURISM?
Micro-tourism is supported by smaller tourism companies in smaller destinations outside the major cities. In the project Benefit4Regions, there is a focus on microturism outside the major cities based on experiences and services from networks of small, local companies and / or associations.
So in short: Micro-tourism is borne by micro-businesses at micro-rural destinations.